InterPlexus

InterPlexus is a company dedicated to creating high-quality dietary supplements that blend clinical and traditional medicine. Their mission is to provide clean, unique supplements made with naturally derived ingredients, focusing on safety, effectiveness, and vegetarian-friendly formulas. They offer a range of supplements, including adrenal and gastrointestinal support, vitamins, and minerals, using only pure and safe ingredients. Their approach combines Western medicine's effectiveness with naturopathy's wisdom.

In 2024, InterPlexus hired Akiha Marketing to manage multiple facets of their digital marketing strategy, including SEO, email marketing, content creation for ads, management of their Amazon storefront, Google Ads, and Amazon Ads. This comprehensive approach was designed to boost their online presence and drive growth across various platforms.

Our mission was to grow their digital footprint, increase customer engagement, and increase sales on their website and Amazon. And after six months of working together, we have successfully increased their sales by over 30%, with more success on the horizon.

Challenges we overcame: 

This is a national brand with a point of contact who frequently travels. We've fostered a strong relationship with them, which has enabled us to build trust and achieve success quickly. Our investment in this partnership has been key to our mutual success and seamless communication, even across distances.

Initially, their marketing budget was limited due to negative experiences with previous agencies. To rebuild trust, we focused on delivering quick, measurable wins early in our engagement. This approach not only generated success for the client but also led to an increased budget and greater influence over their marketing strategy. Our intentional efforts helped turn small victories into long-term growth, creating a stronger partnership and more effective marketing outcomes.